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BMW pulls back the curtain on The Ramp


I recently wrote about my friends down at GSD&M and their work on the new viral campaign for BMW called The Ramp. They have now pulled back the curtain to reveal the entire story through a 35 minute long documentary. No doubt it is ambitious and I will let you know what I think as soon as I can find 30 minutes of free time.

1 Comment

  1. Stephen Gates

    April 8, 2008 at 5:36 am

    After another conversation I thought I would add a little more to this post. It is interesting that the reality of the campaign is that it was never completely about the 35 minute documentary, but rather the fictitious filmmaker who would create the movie and bring it to life over the course of time in social networks:

    But from there it kind of went nuts, and now you can search out a ton of post-movie entertainment, including the eventual emergence of the characters from the movie in the same social networks. It is a very interesting blurring of the line between fiction and reality.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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