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Modernista Take 2

The Modernista site re-design I wrote about last week probably caused more discussions and emails than anything else I have written about in a long time. All of these conversations have kept by brain rolling over the site and trying to understand my mixed reaction to it. Today I think I landed on a conclusion.

I have seen more sites than I can count that let their execution drown out the realization that they need an idea or concept. I am so tired of saying it that it’s why I don’t post as much as I wold like because I know there is no value in the same thing over and over again. It comes as a result of our process and success metrics that are only satisfied by the endless search for the new. I almost envy designers who only work in print or TV because the medium doesn’t evolve so it keeps the focus on the concept. With Modernista I came to the realization that for the first time in the history of this blog there is a site that is letting their idea get in the way of the execution. It is an interesting idea but it isn’t the easiest thing to use with it’s multi-site based disjointed experience.

I am sure the debate will rage on through the weeks ahead so leave a comment and let me know what you think about all of this.

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