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Teroforma – The table as a visual shopping cart

teroformaI do a lot of work every week trying to see how to make very linear and transactional sites engaging and creative. In general when it comes to online shopping you ever see anything new or different outside of maybe Nike who is willing to push the envelope from time to time. Today I cam across the tableware company Teroforma and their new web site that is doing something very interesting by creating a simple and elegant Flash based shopping interface. The main site is well designed but light on content so you have to click through to the web store to find the interesting content. You start by choose from type, material or finish. The items that correspond with your selection appear in a long scrolling row and you can click to pull out the items of interest that will move and organize themselves on a long wooden table. Clicking the item pulls up basic info like size and price but clicking the ‘more info’ button reveals a map showing the location of all the designers involved in making the piece. You can then about info pictures and stories about them which is simple but a nice and humanizing touch to a retail process. When you have the combination you are satisfied with the site can generate a URL that you can email or IM to your significant other so they can see everything already laid out on the table for them. Overall it is a well executed design and a great example that less can be more.

1 Comment

  1. Andrew

    April 11, 2008 at 3:28 pm


    Thanks for the post and for taking the time to enjoy the story behind the product. For us, that’s really what it’s all about.


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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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