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Ultimate Logo Bracketology Showdown


Today a friend of mine sent me a page from a recent issue of Fortune magazine that I thought was an interesting conceptual exercise. They pitted 16 of the world’s most recognized logos and pitted them against each other March Madness style to determine the ultimate logo. Obviously the outcome of the this mini tournament can and will be debated and contested but it is a fun exercise to go through.

1 Comment

  1. PCD

    July 8, 2008 at 11:13 am

    I like the bracket! I wanted to offer my own ideas on the competition. Only out of friendly debate, of course.

    Go here to see it:

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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