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Branding Mash-ups

brand-mashup

Mash-ups have been around for a while but they are usually the marriage of different technologies or ideas to create a new combination that takes advantage of all of them. Thus the name. Brazilian graphic designer Mario Amaya has put together a series of logo mash-ups that are funny and scarily convincing. The list includes:

Windows Vista + Volkswagen
Nintendo Wii/DS + Microsoft Windows XP
Unix + Unilever
Underground (London Transport) + Unibanco
HSBC + Sao Paulo Fudebol Clube
Sony + I (heart) NY
Samsung + Sam’s Club (Wal-Mart)
Dell + Shell
Nikon + Nike
Macromedia + Motorola
Microsoft + Mac OS
Macintosh + McDonald’s
Linux + Lux
Intel + Itau
IBM + GM
Harry Potter + Hewlett-Packard
Carrefour + Canon
Apple + Adobe

1 Comment

  1. Mario

    May 15, 2008 at 11:05 pm

    Hey!
    Thanks for the post.
    There’s a new batch of logos here: http://marioav.blogspot.com/2008/05/logo-mashups-part-2.html

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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