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MSNBC Spectra Visual Newsreader

Last year about this time MSNBC launched their NewsBreaker site and interactive movie theater experience. It was an interesting exercise is news visualization and they have followed it up with a new project this year called the MSNBC Spectra Visual Newsreader. This new site continues the work in news visualization but this time it uses Papervision 3D to display news headlines as a colorful, graphic whirlwind. You choose the news categories that interest you and they make up the whirlwind which updates in real time with the latest stories. You can save the stories that interest you the most to the Spectra’s NewsCollector to read later. I am still waiting to see if there are plans for an interactive installation like with Newsbreak but nothing so far.

1 Comment

  1. megH

    May 21, 2008 at 12:43 pm

    i stumbled upon this site yesterday and i have to say i was not impressed. its just a good example of flair over function. i found the swirling menu hard to navigate not because i didn’t know how to use it but because when i would click on the thumbnail of the story i wanted to view a different one would come up. Also i think that the use of a slider to navigate thumbnails was frustrating. I did not know that they used papervision 3d to create this site and i applaud the experiment but if they are looking for an inventive way of presenting news they should go back to the drawing board.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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