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Behance Action Method – Making ideas happen.


I like all conferences, the HOW conference has been a mixed bag of sessions ranging from the really good to the just plain strange. The best session so far was by Scott Belsky who is the founder of the Behance Network which I have written about before. His session was called “Tips for Productivity: Making Ideas Happen in the Creative Community” which was more clinical than the content of speech. He talked about the hundreds of interviews they conducted with some of the world’s top design teams to come to the conclusion that creative project ultimately depends on organization, accountability and action. All of that rolls up into their Action Method that has a lot of interesting insights into the creative method based on that research. There is also a tip exchange where people post ideas about how they have improved their process and some of them are interesting.

They have also created Behance Outfitter where they sell things like the Action Book that let’s you bring their method to life in your every day work. I picked upa few to try out because I like that they were designed to aide in the creative process. I also picked up their Dot Grid Book that I already use and love. It is a more sophisticated paper for me than graph paper or vellum since it is just a dot grid that is just the perfect amount of reference for the types of things I draw.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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