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Welcome to Lowes Sunnyville USA

My friends and collaborators over at Firstborn have created a new site for Lowes called Sunnyville USA. The site lets you get ready for Spring by picking lawn decorations and products that create your ideal backyard through a Sim City feeling 3D interface. The best part of the site is that it is more than just a pretty interface as it has a seamless integration of product information, demonstrations and your ability to actually purchase the products. This integration takes it from just a marketing site or time wasting diversion into a complete experience that covers the entire sales cycle. You can also visit your neighbors in other yards where you can play some pretty fun games, get tips and gossip about the other neighbors. From a technical perspective it is extremely well produced and is one of the best example of HD video on the Web I have seen.

1 Comment

  1. kalpith

    May 23, 2008 at 2:46 am


    i wanted to see if that really works for me..
    but at first i thought its a pack of artificial garden with the things to make it a perfect backyard then when i read its a site’s interface, i was backed down. but it interests me to look what it is and that what you are reffering to. if that really makes me feel like in backyard, i would love to spend and purchase things i like

    Automotive Web Design

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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