My friends and collaborators over at Firstborn have created a new site for Lowes called Sunnyville USA. The site lets you get ready for Spring by picking lawn decorations and products that create your ideal backyard through a Sim City feeling 3D interface. The best part of the site is that it is more than just a pretty interface as it has a seamless integration of product information, demonstrations and your ability to actually purchase the products. This integration takes it from just a marketing site or time wasting diversion into a complete experience that covers the entire sales cycle. You can also visit your neighbors in other yards where you can play some pretty fun games, get tips and gossip about the other neighbors. From a technical perspective it is extremely well produced and is one of the best example of HD video on the Web I have seen.
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