Connect
To Top

Code & Theory launches new site

I just finished a collaboration with the New York office of Code and Theory to create SPG.tv which is the main portal site for over 9,000 videos across the 8 different Starwood brands. Now hot on the heels of that launch, they have re-launched their own site, CodeandTheory.com, to reflect the evolution of their business. The site, built on proprietary content management system implemented using the LAMP stack with AJAX and Flash integrated to create a very nice hybrid user interface. That interface organizes the company’s work into a simple way to browse or search through their work and see other projects that relate to it. You can then create playlists of case studies that are the most relevant work for your needs that you can then review later or send the list on to a friend or co-worker. It is the first time I have seen something like this. It is simple but it is a really smart idea. So go for the cool site feature and stay to check out the great work.

You must be logged in to post a comment Login

Leave a Reply

More in Design & user experience

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow me on Twitter

Copyright © 2015 Stephen Gates