It isn’t a new trend that great brands breed fanatical followers but last week the Google faithful created an uproar of intrigue worthy of the best spy novel. Google changed its favicon from the uppercase “G” from their logo to the lowercase “g”. It is astounding to see how many people are flipping out over this. If you want to see the strength of what branding can do this is it. Can you image what would happen if they changed the logo, the home page, the results page or anything but a sixteen-pixel square icon that shows up in the favorites menu and in the browser away from all the content?
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