To Top

Google changes 16 pixels and the world goes crazy


It isn’t a new trend that great brands breed fanatical followers but last week the Google faithful created an uproar of intrigue worthy of the best spy novel. Google changed its favicon from the uppercase “G” from their logo to the lowercase “g”. It is astounding to see how many people are flipping out over this. If you want to see the strength of what branding can do this is it. Can you image what would happen if they changed the logo, the home page, the results page or anything but a sixteen-pixel square icon that shows up in the favorites menu and in the browser away from all the content?

You must be logged in to post a comment Login

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Branding

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow me on Twitter

Copyright © 2015 Stephen Gates