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Smart Cars get even smaller online

I have started to see more and more SMART cars rolling around here in New York City since they finally launched here in the U.S. a few months ago. SMART Japan has just launched a new site called Play > Smart that lets you use Papervision3D to design and drive your own digital version of the car. The design process is simple enough with the ability to choose color, accents and wheel types. Once it is create you can take it out for a spin on one of the six course they currently have loaded. The interesting thing here is that when you drive you have to go through a series of markers to move through the course and your car leaves a lines behind it as it drives. When you are done you see that the markers work like connect the dots so your path through the course forms basic symbols etc. Overall I don’t know that the experience would do much to change my perception of the brand but it is a nice way to introduce new customers to the advantages of the car.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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