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Fosters Scuba – Taking Flash underwater

Fosters Beer has launched an interesting new microsite called Ride The Scuba. The concept is that Fosters has launched a new beer with smaller bubbles so can control the world’s first Internet enabled Scuba device in real time at the National Marine Aquarium in the U.K.. Once you register you can either wait in a line to get your 2 minutes controlling the scuba or you can schedule a time later when you can come back for your turn. When you have control of the device there are 4 different camera angles from which you can see the device. The point is to drive it around to destroy the most big bubbles and get the highest score for a chance to win a trip to Australia. So it is something new but it is nice to see that it has a concept to ground it.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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