Fosters Beer has launched an interesting new microsite called Ride The Scuba. The concept is that Fosters has launched a new beer with smaller bubbles so can control the world’s first Internet enabled Scuba device in real time at the National Marine Aquarium in the U.K.. Once you register you can either wait in a line to get your 2 minutes controlling the scuba or you can schedule a time later when you can come back for your turn. When you have control of the device there are 4 different camera angles from which you can see the device. The point is to drive it around to destroy the most big bubbles and get the highest score for a chance to win a trip to Australia. So it is something new but it is nice to see that it has a concept to ground it.
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