Saw an interesting site today for Ecco shoes called the Ecco World. The site is videos of several different people walking around the small and very round world they have created to discover the spring summer collection of the brand. The simple use of video and animation does a good job at creating a unique feel for the site but you do have to notice that it only uses the bottom 50% of the page real estate. I do also like that the animation and atmosphere does extend into the product detail areas which are shown just as much attention as the main experience. All in all it is a simple but nice way to bring the Ecco product to life and create a unique world that stays true to the brand.
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