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Ecco makes a round Web site with the endless walk

Saw an interesting site today for Ecco shoes called the Ecco World. The site is videos of several different people walking around the small and very round world they have created to discover the spring summer collection of the brand. The simple use of video and animation does a good job at creating a unique feel for the site but you do have to notice that it only uses the bottom 50% of the page real estate. I do also like that the animation and atmosphere does extend into the product detail areas which are shown just as much attention as the main experience. All in all it is a simple but nice way to bring the Ecco product to life and create a unique world that stays true to the brand.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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