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Cleaning up digital waste down under

You can’t go anywhere, read any newspaper or watch any TV without hearing with word ‘green’ and it happens so often that it starts to lose it’s effectiveness. Today I saw an interesting digital execution from Clean Up Australia. They did ome research and discovered that over 80% of all office paper printouts end up in the trash so they created a downloadable desktop image that would act as a reminder for people of what it is they are printing. The first time I went to the site I thought it was looking at my print cue and was creating a custom tree just for me but then I sadly realized it was the same image for everyone. So I like the use of the desktop of a messaging platform since it isn’t used very much but you just wish they have added some personalization to push it that extra mile.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 Louis Masai bunny at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective #louismasai  @nychos is always so much better in person at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective #nychos  One more part of the Kraken mural from @beaustanton at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Also went to Queens today to check out the @wellingcourtmuralproject which is small but has some great work from artists like @eelcovirus #streetart #streetartist #streetartofficial #streetartnyc #wellingtoncourtmuralproject #wellingtoncourtmurals  One of my two favorite new artists I saw today was @owendippie with his 'Radiant Madonna' with the Virgin Mary holding holding a Keith Haring child suggesting Hering is god. #bushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #owendippie #owendippieart
 This ten year old @invaderwashere still hanging tough at Chelsea Markets #streetart #streetartnyc #streetartist #streetartofficial #invader #invaderwalls #spaceinvader #spaceinvaderparis  Nice collaboration between @joeiurato and @rubin415 at @wellingcourtmuralproject #wellingtoncourtmurals #wellingtoncourtmuralproject #streetartnyc #streetartofficial #streetartist #streetart  Kraken mural from @beaustanton at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  You can't miss the color and patterns of @davidjunelouf #bushwickcollective #bushwickstreetart #streetartnyc #streetartofficial #streetartist #streetart  I need to start collecting @findac because I LOVE his work every time I see it. #bushwickstreetart #streetartist #streetartofficial #streetartnyc #streetart #findac #bushwickstreetart #bushwickcollective
 If I ever own a camper this is what it will look like @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Love this piece from Kaffeine at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Colorful piece from @joeiurato #streetartnyc #streetartofficial #streetartist #streetart #bushwickstreetart #bushwickcollective #thebushwickcollective #joeiurato  Also loved the work I found from @li_hill #streetart #streetartist #streetartofficial #streetartnyc #bushwickstreetart #bushwickcollective  Spent the morning @thebushwickcollective seeing what was new and good. The massive @dface_official was an easy place to start. #dface #streerart #streetartist #streetartnyc #bushwickstreetart #bushwickcollective

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