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Cleaning up digital waste down under

You can’t go anywhere, read any newspaper or watch any TV without hearing with word ‘green’ and it happens so often that it starts to lose it’s effectiveness. Today I saw an interesting digital execution from Clean Up Australia. They did ome research and discovered that over 80% of all office paper printouts end up in the trash so they created a downloadable desktop image that would act as a reminder for people of what it is they are printing. The first time I went to the site I thought it was looking at my print cue and was creating a custom tree just for me but then I sadly realized it was the same image for everyone. So I like the use of the desktop of a messaging platform since it isn’t used very much but you just wish they have added some personalization to push it that extra mile.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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