You can’t go anywhere, read any newspaper or watch any TV without hearing with word ‘green’ and it happens so often that it starts to lose it’s effectiveness. Today I saw an interesting digital execution from Clean Up Australia. They did ome research and discovered that over 80% of all office paper printouts end up in the trash so they created a downloadable desktop image that would act as a reminder for people of what it is they are printing. The first time I went to the site I thought it was looking at my print cue and was creating a custom tree just for me but then I sadly realized it was the same image for everyone. So I like the use of the desktop of a messaging platform since it isn’t used very much but you just wish they have added some personalization to push it that extra mile.
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