Connect
To Top

Kidrobot and The Simpsoms hypocracy follow-up

KidrobotSimpsons
So anyone who read my posting about Kidrobot and the Simpsons from about a week and a half ago could tell I was really bothered by that turn of events. After I wrote that posting I wanted answers. I wanted to hear from someone about how they came to this decision and how it didn’t make them hypocrites. I started with trying to find a way to email their founder Paul Budnitz through his blog but there wasn’t any way to communicate with him. So them I moved in Kidrobot.com and the section in the discussion boards where you can ask questions about the company and their guru or a staff member will answer them. I posted the following –

Topic: “How do the Simpsons not make Paul a hypocrite?”
I have been been a fan and collector since pretty much the beginning of Kidrobot. I heard Paul Budnutz talk about his philosophy of making toys that bring back fun and design toys. I have seen him talk numerous times about the company and define it by defining what Kidrobot isn’t. His usual example are either a dinosaur from Jurassic Park or Stormstoopers gathered around Star Wars toys in Toys R’ Us with the explanation that these toys aren’t bought because they are good but rather just a memory connection back to the movie. So I have to ask as I see Kidrobot making Simpsons and Adult Swim toys – how are these any different than those dinosaurs and stormtroopers? How is Paul not a hypocrite to say one thing and then seemingly caving in to the all mighty dollar with these brands?

I will admit that clearly this wasn’t a warm fuzzy email how great they are but I also didn’t think I went off the deep end on this one. What was the response from the company that is a bastion of creativity and expression? They deleted the posting and shut down my account.

I have talked with consumers in focus groups who used to be a brands biggest supporter but then through a series of events found themselves disillusioned and advocating against them. Between my original problem and their reaction to it they have taken one of the brands that I had such a strong connection with and made it feel hollow. I am not sure if I am at that point where will be selling my collection any time soon (sorry Arturo) but there won’t be any more Kidrobot added to my shelves anytime soon.

2 Comments

  1. krakit

    August 1, 2008 at 1:40 am

    Do you have a link to Paul saying
    the Jurassic Park toys and/or
    Stormtrooper figures are examples
    of toys bought as memory connections
    instead of being inherently good?

    I’m just asking for verification that’s all.

  2. Stephen Gates

    August 2, 2008 at 7:44 pm

You must be logged in to post a comment Login

Leave a Reply

More in Branding

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow Me On Instagram

 @baitme did an incredible job on the Mr Dob by @takashipom - details are fantastic. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  Love coming home after a long week to find Mr Dob by @takashipom and @baitme waiting for me. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  More in love with our @obeygiant from @galerie_itinerrance more every day. #streerart #shepardfairey #shepardfaireyart #shepardfaireyobey #streetartist #globe #earthcrisis  Feels a bit like Xmas today as our Earth Chrisis @obeygiant pieces and more showed up from @galerie_itinerrance in Paris. #obeygiant #obey #shepardfairey #streetartist #streetart #streetartparis #galerieitinerrance  Briefcase 2.0 thanks to @louisvuitton Avenue champ de Elysees #apolloalldaybag #louisvuitton #louisvuittonmonogram #monogrameclipse #lv #design #creativedirector
 Hello my name is Steve Gates and I have a Mr Dob by @takashipom problem. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  Spending a lot of time away from home lately so looking forward to getting home tomorrow to see these two crazy ones. #NationalPuppyDay #pugs #pugsofinstagram #pug #puglife  Brunch with @thechiclibrary before I hit the road again #chic #tomford @blackscale #blackscale @tomford #brunch #fashion  I always love the unwritten rule in Barcelona where you can create street art on doors and shutters but not the actual buildings. #streetartbarcelona #barcelona #streetartofficial #streetart #streetartist  Another preview of our commission from @tristaneaton and based on the 'crazy' in letterpress type and archery target you should know this is my side of the piece. #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial
 Everything is better on pairs so we got the crazy limited edition Gold Mr Dob by @takashipom and @baitme too. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  Another preview of our @tristaneaton commission. Full photos coming soon #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial  The @obeygiant globe is a limited edition replica of the one which hung from the Eiffel Tower last year and was made by the worlds oldest globe maker. #galerieitinerrance #streetartparis #streetart #streetartist #shepardfairey #obeygiant #obey @galerie_itinerrance  My kind of street art from the Gothic Quarter in Barcelona #streetart #streetartist #streetartofficial #barcelona #streetartbarcelona #hola #skull  Our abdominal snow Pug loves the weather and the 16" of snow at our house north of NYC which feels more like north of the wall today. #pug #pugs #pugsofinstagram #nyc #westchester #snow #northofthewall

Copyright © 2015 Stephen Gates