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Ruby Tuesday’s blows up their brand – literally

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The restaurant chain Ruby Tuesday’s has been working to renovate pretty much everything about their brand recently from the menu to the stores to the branding. To celebrate the conclusion of this work at 3pm tomorrow they are going to literally blow up the last Ruby Tuesday’s with their old look and show it all live on their Web site. I think this is really smart because normally something like finishing a restaurant chain renovation doesn’t get doesn’t get much attention past the industry trade papers and doesn’t get anyone to your Web site.It will be interesting to see if this is as much of a spectacle as they want you to believe but it is the first time I will be going to a restaurant chain Web site for anything but to the find the nearest location.

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