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2 brands enter, 1 brand leave


Back in May I wrote about that was created by Noah Brier who is a strategist with Naked Communications and had launched an this interesting experiment to explore the popular perception of numerous major brands. Over the past few months there are a lot more brands participating and a lot more people participating so it continues to be a great experiment and knowledge center. They have just added a new wrinkle called Battle Mode where you are shown two brands chosen at random and asked to choose the one you like better. It is again a really interesting exercise when you put different brands that represent different products in different categories together and you choose based on your perception of them and hopefully not their logo design. When you get tired of going through the battle you can go to the leaderboard to see which brands win their fights most often. It comes as no surprise that Pixar, Adidas, Ferrari, Google and Lego make up the top 5 tight now. It again will be interesting to see how this evolves and changes as more brands get involved and more people people take part in the battle.


  1. Noah Brier

    August 22, 2008 at 10:20 am

    Thanks for the shout out Stephen, glad you like it.

    Just FYI, I’ve actually moved from Naked Communications to The Barbarian Group.

  2. Stephen Gates

    August 22, 2008 at 7:16 pm

    I stand corrected. Good move too…

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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