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Go Tiny or Go Home

EA Games has created a new advertising installation for their upcoming Will Wright Game called Spore. The game is a simulation where you start with tiny single-cell organisms and work to design and create life with ever more complexity. To promote the game they installed a billboard in San Francisco’s Union Square that is the equivalent of the advertising single celled organism at 14″ by 6″ . The only way to see it is with a telescope and luckily they installed one aimed directly at it so anyone passing by can see it.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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