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Go Tiny or Go Home

EA Games has created a new advertising installation for their upcoming Will Wright Game called Spore. The game is a simulation where you start with tiny single-cell organisms and work to design and create life with ever more complexity. To promote the game they installed a billboard in San Francisco’s Union Square that is the equivalent of the advertising single celled organism at 14″ by 6″ . The only way to see it is with a telescope and luckily they installed one aimed directly at it so anyone passing by can see it.

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