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Ralph Lauren Rugby and U.S. Open keep QR codes in the spotlight


Since I wrote about Ralph Lauren being the first major U.S. retailer to bring QR codes to the mass market I have been keeping my eye on them to see what else they are doing with it beyond the stores here in NYC. The catalog for their Rugby brand showed up at my house last night and there on the back cover the QR code for their mobile Rugby store. For the U.S. Open their ads prominently featured their QR code with an up sell that the mobile site would give you access to their US Open clothing collection, their RL Magazine stories and video. I really admire the fact that they have jumped in with both feet and and really giving this a realistic shot to catch on. I haven’t seen any other brands jump on the bandwagon yet but you can hear the footsteps.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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