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Ralph Lauren Rugby and U.S. Open keep QR codes in the spotlight


Since I wrote about Ralph Lauren being the first major U.S. retailer to bring QR codes to the mass market I have been keeping my eye on them to see what else they are doing with it beyond the stores here in NYC. The catalog for their Rugby brand showed up at my house last night and there on the back cover the QR code for their mobile Rugby store. For the U.S. Open their ads prominently featured their QR code with an up sell that the mobile site would give you access to their US Open clothing collection, their RL Magazine stories and video. I really admire the fact that they have jumped in with both feet and and really giving this a realistic shot to catch on. I haven’t seen any other brands jump on the bandwagon yet but you can hear the footsteps.

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