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Another great video ad from Apple

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If you head over to the tech section of the newly re-design CNN.com you can see the latest video ad units from Apple.com. Their last one that ran on CNET.com last year was one of the best uses of video and a surround session I had seen and this one is just as good. The new ads take advantage of context of running on a news site and has PC posting his own article to get people to stop switching and then runs through different tabloid like expressions for the photo. Check it out while you still can.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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