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Taking a wild ride with XM


The guys over at Firstborn Multimedia have launched another great site and this time it is for XM satellite radio. The site is called Wild Ride and follows the adventures of a group of animals taking a road trips through a landscape drawn in the XM illustration style. You navigate the site by using the arrows keys to steer their car from an over the shoulder perspective. You can change lanes to avoid traffic on the road or take an exit off the highway to get to the site content. I fspent 10 minutes just driving down the road exploring the world which is beautifully create and populated by imaginatively themed towns based on XM channels like rock or country music and sports. It brings their advertising style to life in a way their commercials never did and makes it a fun and compelling experience that works seamlessly works as the site navigation. The site content is made up of games and videos that are interesting but don’t match the unique experience of exploring the world. This site proves that a simple but good idea that is well executed can create a fun and compelling experience.

1 Comment

  1. Craig A. Elimeliah

    September 13, 2008 at 5:24 pm

    Really fun site. The jump cuts are great and the animation rocks!

    Top notch job!

    Well done FB, well done.

    Lowe Worldwide has been doing some cool design lately and with FB doing production its a gret combination.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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