Sheraton recently launched a new initiative called The Link which is a new communication and business hub created with Microsoft that will roll out to the brands 408 hotels across 75 countries. About a year ago I was asked to attend a brainstorm to figure out how we could do to promote the launch and I came up with the concept of Global Out of Office Day (G.O.O.D.) which is a one day event that recolonizes that successful people can work outside of the office and be productive from anywhere when they are able to use The Link. That concept of being productive anywhere will be brought to life tomorrow as Starwood’s corporate offices along with Pepsi and Microsoft here in New York will be doing business from a giant pop-up Link at Mineral Springs in Central Park. To kick off the day we will have the first ever ‘out of the office’ remote ringing of the New York Stock Exchange opening bell and will continue with speakers like Seth Godin and Mike Gamson from LinkedIn. G.O.O.D. will then move globally to also take place in Lisbon, Shanghai and Sydney. I am excited abut it all because I have never had one of my concepts come to life in such a large and global way so if you are in the area tomorrow stop by and see us.
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