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Sheraton does G.O.O.D. tomorrow in Central Park and around the world

Sheraton recently launched a new initiative called The Link which is a new communication and business hub created with Microsoft that will roll out to the brands 408 hotels across 75 countries. About a year ago I was asked to attend a brainstorm to figure out how we could do to promote the launch and I came up with the concept of Global Out of Office Day (G.O.O.D.) which is a one day event that recolonizes that successful people can work outside of the office and be productive from anywhere when they are able to use The Link. That concept of being productive anywhere will be brought to life tomorrow as Starwood’s corporate offices along with Pepsi and Microsoft here in New York will be doing business from a giant pop-up Link at Mineral Springs in Central Park. To kick off the day we will have the first ever ‘out of the office’ remote ringing of the New York Stock Exchange opening bell and will continue with speakers like Seth Godin and Mike Gamson from LinkedIn. G.O.O.D. will then move globally to also take place in Lisbon, Shanghai and Sydney. I am excited abut it all because I have never had one of my concepts come to life in such a large and global way so if you are in the area tomorrow stop by and see us.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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