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Typography brings ambulance ad unit to life

If you would have told me someone would have done an interesting and well design ad unit for ambulance company I probably wouldn’t have believed you but here we are with just that for Germany’s Malteser Ambulance Service. The ads work like a slot machine so when it is clicked the various reels made up of slivers of various alcohol labels each with one letter centered on the reel. They spin and come to rest spelling out various words like ‘whiplash’ or ‘skullfracture’. Like all good ad units it is simple, interactive and leaves you wanting just a bit more.

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