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Typography brings ambulance ad unit to life

If you would have told me someone would have done an interesting and well design ad unit for ambulance company I probably wouldn’t have believed you but here we are with just that for Germany’s Malteser Ambulance Service. The ads work like a slot machine so when it is clicked the various reels made up of slivers of various alcohol labels each with one letter centered on the reel. They spin and come to rest spelling out various words like ‘whiplash’ or ‘skullfracture’. Like all good ad units it is simple, interactive and leaves you wanting just a bit more.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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