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Typography brings ambulance ad unit to life

If you would have told me someone would have done an interesting and well designed ad for Germany’s Malteser Ambulance Service I probably wouldn’t have believed you. A great advert for an ambulance company? Pull the other leg! But here we are with just that, probably one of the most interesting adverts of this year. The ads work like a slot machine you would see in an Online Casino, except the payout is a surprising twist. When it is clicked the various reels made up of slivers of various alcohol labels each with one letter centered on the reel. They spin and come to rest spelling out various words like ‘whiplash’ or ‘skullfracture’. Like all good ad units it is simple, interactive and leaves you wanting just a bit more.

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