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The Seth Godin action figure?!?!?!?

Anyone who has read this blog for a while knows I am very well aware that my portfolio site and this blog are in a lot of ways a temple to my ego and to give me some feelings of self worth. All of that was put in perspective today as I was strolling through the famous hippie town of Woodstock and stopped in the local candy and novelty store. As my wife waited in line to buy something I mindlessly wondered the store browsing their collection of sweets and kitschy knick knacks. We were about to leave the store when something caught my eye and after closer inspection I about laughed myself to tears. There on the rack was the Seth Godin Marketing Guru action figure.

I don’t even know where to start on this one. First for the fact that the rack had action figures of Jesus, Einstein, Michelangelo and Seth Godin. I don’t think it is going out on a limb to say one of these things is not the other. Second was the fact that the “Marketing Guru” hadn’t been able to scare up enough marketing to convince one person who buy one of the figure and I was told they had been there for “some time”. That being said he has to have some genius since he talked someone into the fact that it was a good idea to make an action figure of a guy 99.75% of the general public has never heard of. When it comes to action figures based on online marketing I will stick with stick with Tokyo Plastic.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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