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Solve fights the new fashioned way

A new site called SideTaker.com may be the greatest marriage and couples aide ever invented. The concept is that if you are fighting with your significant other and can’t decide who is right and who’s wrong then you can air it out anonymously while letting people of the world give you advice and make the decision on who should apologize. This is based on their feeling that far too many divorces, break ups, and separations happen over non-critical disputes. In a fight, each person has their side and are usually backed by their friends (on either side) but when you can create a jury of anonymous peers to decide who is right or wrong in an argument, then the bias is gone. The site has to have both sides of the story before it goes live and it is only text with no photos or video allowed. You can read both sides, vote for the side you believe, leave comments or advice and see similar disputes. It is an interesting attempt to solve a horrible trend and it would be interesting to see some numbers on if it is working.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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