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Wii shakes up YouTube

WiiShake
A friend of mine sent me a link to a video for a Nintendo Wii game called on YouTube this morning. I find the Wii interesting but I spend my free time on my PS3 but I clicked on it anyway since he usually send me cool stuff. The page was called “Wario Land: Shake It – Amazing footage!” and I started to watch the video and after about 10-15 seconds I just didn’t know why he sent it to me. It was just footage of the main character running through the game matched with an illustration of how you had to move and shake the Wii-mote. After that 15 seconds or so the ad started to unfold as with each shake of the illustrated Wii-mote the page started to shake and the elements started to come apart. It strongly reminded me of the HEMA ad I wrote about a in December of last year which did something similar but their version was cooler and more complicated. This one is fun and it is nice to see YouTube be willing to do something different with one of their channels.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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