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Doritos opens Hotel 626

hotel626

With Halloween right around the corner, Doritos has launched a new horror-themed campaign called Hotel 626 to promote the re-launch of the Taco and Four Cheese flavored chips. The first thing you will find out is that the site is only live from 6pm to 6am EST. This decision to limit access to the site to only nighttime is an interesting one not only to create atmosphere and I can’t remember another site that has done something like this. I did play a hunch and found a cheat because it appears that the site reads the clock on your computer so if you change it be in the right hour range you can access the site during the day.

The experience begins in a first person view with you waking up in your hotel room hearing strange sounds coming from the hall way. From there it grows into an experience that reminded me of playing Silent Hill as you explore 13 different rooms and I recommend you have your webcam and microphone turned on to get the most out of it and to help you get past some of the challenges. I am not going to give away too many details or surprises but in order to get out of the hotel you have to complete tasks like chasing ghosts and listening to a mad man so you can get out of a locked room (hint: count the red items).

So without going into too much detail for those who haven’t had the experience I will only say that this is a compelling experience that draws you into it but does it make you want to buy Doritos?

2 Comments

  1. Emmy

    October 29, 2008 at 1:05 pm

    How did the agency drive people to the site? Or did they just rely on word of mouth?

  2. Stephen Gates

    October 31, 2008 at 6:43 pm

    I only ever saw word of mouth through articles, blog posts etc.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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