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Cymbolism – what color is creativity?

I found another interesting experiment today that looks at an aspect of creativity through mass opinion. This one is called Cymbolism and takes the angel that color is the ultimate tool a designer has at their disposal to communicate feeling and mood. This site attempts to quantify the association between colors and words and become a resource for designers to choose the best colors for the desired emotional effect. You can either go through the list of words and give your answers on what color goes with what word or you can browse the results. It is an interesting experiment and could be useful if you have clients with loose enough brand standards to let you use a new color to set the mood.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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