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Exploring the Bigman


The agency Bigman from Sao Paulo Brazil launched a new site that is true to their name not too long ago. The site is one big man who looks like he escaped from a men’s room sign and stretches down the length of the page and is covered in all of the site content and about half of the navigation. A slider in the upper right hand side lets you zoom in and out of the figure so you can explore it. i like it because the interface and content is manifested in an interesting way that creates an engaging experience and makes you remember the name of the agency. What else is an agency site supposed to do?

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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