After seeing decreases in sales between 2% and 5% in different beverage categories Pepsi has decided to put their branding through the washing machine. These images are some of the leaked imagery of the before and after logos, how those break out across the portfolio and what some of the new packaging will look like. This is the latest in a recent parade of brands that seems to think that their slumping sales will be fixed by shaking up their branding. Only time will tell if this strategy will work but this feels like they are fixing the front door to stop the leaks in the roof.
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