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LinkedIn launches applications

After months and months in development LinkedIn finally launched their new application functionality yesterday. In the conversations I had with them they were always very clear that they wanted this new functionality to stay focus on professional connection, productivity and have all of it stay true to their site. It is still in Beta which leaves me with some hope because this first pass is nothing but repurposed functionality from other sites like Google, Amazon, WordPress and SixApart. Right now this just feels too bolted on and like a less than innovative attempt to try and grow the site for me but I have hope that the platform will let them do more with it in the future.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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