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Ford EcoGuide makes gas mileage interactive an interactive in-car game.



I saw this video on cnet today am thought the most interesting part of this new digital dashboard from Ford was the way the fuel economy is expressed. The better your gas mileage the more the plant in the far right hand panel grows and blossoms. it is an interesting way to get people to be more aware of their mileage but I won’t drive next to them as they talk on the phone, texting their friend, going 40 in the fast lane trying to get their dashboard to grow.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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