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Ford EcoGuide makes gas mileage interactive an interactive in-car game.

I saw this video on cnet today am thought the most interesting part of this new digital dashboard from Ford was the way the fuel economy is expressed. The better your gas mileage the more the plant in the far right hand panel grows and blossoms. it is an interesting way to get people to be more aware of their mileage but I won’t drive next to them as they talk on the phone, texting their friend, going 40 in the fast lane trying to get their dashboard to grow.

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