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Sprint dials up a widget-a-polooza


Sprint recently launched a new site that is meant to show off the brands new Now Network broadband cards. The site is a one page design that is crammed with what seems like hundreds of widgets displaying all kinds of data. It makes a powerful first impression and a nice way to show what is possible with the service but that initial impression loses some shine on closer inspection you see that a lot of the widgets are only updating daily and are more about movement and animation than real functionality. The only standout from that is the internet buzz meters where you can type in two different words to compare their buzz based on Google search terms in the past hour. If you want you can also take the experience with you Facebook, MySpace or even your computer desktop. I am still waiting for a break through idea for this product because it seems like it has a lot of potential but no one has really found the way to have it be adopted by a wider audience.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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