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Cooking up a new brand angle in the Burger King Studio

BeTheKing
Burger King recently launched an interesting new online platform called Burger King Studio which is trying to move the brand more squarely into the sight of a younger and hipper youth culture by creating design projects with artists like Joshua Davis. That part of he project is still in it’s early stages but there is no shortage of t-shirts for sale. These are kind of interesting with a unique take on the brand image with the best part of the store being the ability to create you own design from a variety of colors and graphics with a Flash based t-shirt designer. So it is an interesting start but like so many other interesting projects that have gone before it the proof will be in seeing what it turns into and if they make it more than a flash in the pan.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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