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Cooking up a new brand angle in the Burger King Studio

BeTheKing
Burger King recently launched an interesting new online platform called Burger King Studio which is trying to move the brand more squarely into the sight of a younger and hipper youth culture by creating design projects with artists like Joshua Davis. That part of he project is still in it’s early stages but there is no shortage of t-shirts for sale. These are kind of interesting with a unique take on the brand image with the best part of the store being the ability to create you own design from a variety of colors and graphics with a Flash based t-shirt designer. So it is an interesting start but like so many other interesting projects that have gone before it the proof will be in seeing what it turns into and if they make it more than a flash in the pan.

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