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Volvo Creative 30

Creative30
Volvo is one of those brands through the years that keeps flirting with ventures to appeal to the creative class. Now Vice, Yahoo! and British newspaper The Independent have teamed up to find the top 30 emerging creatives from the U.K in a new campaign for Volvo. The website lets you vote for their favorite creative by watching a video about them and their work. The creatives aren’t just from advertising and range from tattoo artists to journalists to designers. The winner was determined by fan votes and William Chambers drove away with a newly redesigned Volvo C30 while Katie Paterson walked away with £10,000.

the tie back to the Volvo band and specifically the C30 is that it is supposed to be the zenith of the new Volvo design language sporting the smallest, yet most expressively designed of all Volvos. It is an interesting angle for the brand to try and get a younger customer base and it actually make sense since this model has the lowest MSRP of any vehicle in their lineup. I am not sure of the creative class is quite ready to embrace the historically safe and stuffy brand but it is nice to see them try and branch out in a few different ways.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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