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Layer Tennis – season two


Coudal Partners, a design studio out Chicago, is at it again with season two of their Layer Tennis series. Last year they broadcast the first live games of Layer Tennis which is a technique I have used with my designers for years and it is where two designers (or two small teams of artists) will swap a file back and forth, adding to and embellishing the work. Each artist gets fifteen minutes to complete a “volley” and then we post that to the site. This allows the group and the work to quick explore new directions and not get stuck in the vision of just one person. My favorite match of last year was between Jason Koxvold and James Hutchinson which was an astounding display of what each could do in just 15 minutes per volley. You can catch up on season one by here by going through the 14 archived matches from last year. New matches will again be aired on Friday’s and you can sign up for free season tickets here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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