Everyone wants to create buzz and get their brand as part of the conversation going on in social media. What if you could listen in on what people are saying about your brand in real time? A new site simply called Spy will let you listen in on the social media conversations going on in Twitter, FriendFeed, Flickr, Blog Comments via BackType, Yahoo News, Blogs (RSS) via FriendFeed and Google Reader. You type a phrase or brand into the search field and then watch 10 to 100 comments as they animate down the page. It is a really interesting tool to play around with different phrases and brands to see what people are say and be able to monitor it in real time.
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