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Particle board has come to the White House


I wish someone would do a study to see how if the sale of Barack Obama merchandise and advertising tie-ins did anything for economy because I can’t seem to turn around without falling over one of them. The latest one I saw was for IKEA called Embrace Change where you can try your hand at decorating the Oval Office with fiscally responsible Ikea furniture. You get an isometric view of the office and you can drag a variety of furniture into the room and then rotate it the way you want and choose from other optional colors. I loved that in addition to the furniture you can also add Secret Service agents and yet to be chosen Obama dog to the room. There is an option to ‘send your design to the White House’ but there is a complete lack of detail about what actually means and with only an email field in the form it just feels fake and a pointless piece of functionality.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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