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Creating the O seen round the world

I have written in the past and I am sure every designer notice during the presidential campaign the way that Barack Obama was formed into a brand with his own logo, typeface and brand words. Two short documentaries recently appeared on YouTube from Chicago-based Sol Sender of the design studio that bears his name. The video show the assignment and evolution of the now iconic O logo he did in partnership with partnership with motion-design studio Mode and the Obama campaign. There aren’t any brilliant insights in any of the video but it is interesting to see how they arrived at the final logo and the other design options they worked through.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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