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Creating the O seen round the world

I have written in the past and I am sure every designer notice during the presidential campaign the way that Barack Obama was formed into a brand with his own logo, typeface and brand words. Two short documentaries recently appeared on YouTube from Chicago-based Sol Sender of the design studio that bears his name. The video show the assignment and evolution of the now iconic O logo he did in partnership with partnership with motion-design studio Mode and the Obama campaign. There aren’t any brilliant insights in any of the video but it is interesting to see how they arrived at the final logo and the other design options they worked through.

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