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iPhone OS 3.0 revealed

Last night developers got their hands on the new iPhone 3.0 operating system and screenshots are starting to leak out. The best account of all the new functionality can be found here. Highlights include the long overdue addition of cut and paste, voice memos, mail search, parental controls and a complete overhaul of the camera interface.

If this is the final list of functionality then there isn’t much here I am excited about. Most of this seems to be fixing long standing problems so the new OS is just bringing the phone up to snuff and not doing anything very innovative. This may be one of those times where Apple will be a victim of itself as we have come to expect something ground breaking and nerdgasm worthy from every press conference and software release. Maybe they have been spending their time working on the iPhone 2.0 which is rumored to be release this summer when Steve Jobs is slated to return to the company. Only time will tell.

2 Comments

  1. Stephen Gates

    March 18, 2009 at 1:21 pm

    Apple has also not posted the presentation of the new features on their Web site

    http://www.apple.com/iphone/preview-iphone-os/

  2. blog

    March 18, 2009 at 2:01 pm

    As a developer, this release is a huge update. There are many applications that are possible now because of the push notification (ie: getting a message when a friend checks into a location nearby), integrated maps, access to the music library, and in-application purchases (stores, tracks, maps, etc.).

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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