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ESPN.com gets broken up with Apple Ad

ESPN-apple
Back in January I wrote about the re-design of ESPN.com
and how a large driving force in the re-design was allow for more unique advertising opportunities as they had just made a major move to end their relationships with all their ad networks and declined any new offers. The latest brand to use these new opportunities that are now available from this move is Apple who have launched a new iPod Touch ad to take advantage of the start of the NCAA tournament. It is similar to the iPod Touch TV commercials where multiple sets of hands play multiple games on the iPod Touch and they are superimposed over each other in rapid succession. The interesting twist here is that as the hands move in and out of the ad they break, rearrange, move and remove the main navigation of the site. It is a cool effect but it was done in an intelligent way so that if you aren’t interested in the ad and just want to get into the site when you roll over the navigation area the actual navigation will jump in front of the ad so you can us it like you normally would. I’m not sure how long it is going to be up there so check it out while you can.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 @baitme did an incredible job on the Mr Dob by @takashipom - details are fantastic. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  Love coming home after a long week to find Mr Dob by @takashipom and @baitme waiting for me. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  More in love with our @obeygiant from @galerie_itinerrance more every day. #streerart #shepardfairey #shepardfaireyart #shepardfaireyobey #streetartist #globe #earthcrisis  Feels a bit like Xmas today as our Earth Chrisis @obeygiant pieces and more showed up from @galerie_itinerrance in Paris. #obeygiant #obey #shepardfairey #streetartist #streetart #streetartparis #galerieitinerrance  Briefcase 2.0 thanks to @louisvuitton Avenue champ de Elysees #apolloalldaybag #louisvuitton #louisvuittonmonogram #monogrameclipse #lv #design #creativedirector
 Hello my name is Steve Gates and I have a Mr Dob by @takashipom problem. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  Spending a lot of time away from home lately so looking forward to getting home tomorrow to see these two crazy ones. #NationalPuppyDay #pugs #pugsofinstagram #pug #puglife  Brunch with @thechiclibrary before I hit the road again #chic #tomford @blackscale #blackscale @tomford #brunch #fashion  I always love the unwritten rule in Barcelona where you can create street art on doors and shutters but not the actual buildings. #streetartbarcelona #barcelona #streetartofficial #streetart #streetartist  Another preview of our commission from @tristaneaton and based on the 'crazy' in letterpress type and archery target you should know this is my side of the piece. #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial
 Everything is better on pairs so we got the crazy limited edition Gold Mr Dob by @takashipom and @baitme too. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  Another preview of our @tristaneaton commission. Full photos coming soon #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial  The @obeygiant globe is a limited edition replica of the one which hung from the Eiffel Tower last year and was made by the worlds oldest globe maker. #galerieitinerrance #streetartparis #streetart #streetartist #shepardfairey #obeygiant #obey @galerie_itinerrance  My kind of street art from the Gothic Quarter in Barcelona #streetart #streetartist #streetartofficial #barcelona #streetartbarcelona #hola #skull  Our abdominal snow Pug loves the weather and the 16" of snow at our house north of NYC which feels more like north of the wall today. #pug #pugs #pugsofinstagram #nyc #westchester #snow #northofthewall

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