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Louis Vuitton and Takashi Murakami bring design to QR codes


When it comes to QR codes what you see is what you get because they all look the same and I have never seen any variation in them until today. Louis Vuitton and my favorite modern artist Takashi Murakami have created the first QR code that is actually designed in the brand’s visual language and characters that Murkami created. The coolest thing is that even with all the design the code actually works and takes you to the Louis Vuitton online Japanese store. I this has to be take a long time to create but this addition of branding to the QR codes could turn them into something really cool that could be used as a design element in a lot of different places.

1 Comment

  1. _

    April 24, 2009 at 1:59 am

    Wicked! What a phenomenal branding idea!

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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