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AT&T finds good fit with TOM’S shoes

I had been aware of TOMS Shoes for a while as I had seen them in store and magazine but never really got what they were doing until last year when I met their founder Blake Mycoskie at the AdAge IDEA Conference. Blake created TOIMS with the simple premise that for every pair you purchase TOMS will give a pair of shoes to a child in need using the purchasing power of individuals to benefit the greater good. Blake was nice enough to give me a pair of their shoes, which I love, and I have continued to support them since.

Today I took advantage of a hot and lazy Sunday to catch up on my bulging TiVo list and as I was buzzing through the a commercial break I saw Blake’s face flash across the screen. I went back to see that he was featured in the latest AT&T wireless commercial. The commercial is simple and straight forward enough as a brief overview of what he is doing and why he needs AT&T to be able to do it. I love seeing such a huge global brand spending some of their sizable marketing dollars to do more than just get their brand message out there and support a great company and cause like TOM’s. I applaud the creative team that took the advertising in this direction and the clients who signed off on it. TOM’s is a great cause so head over to their site and grab a pair today.

1 Comment

  1. Danielle

    April 27, 2009 at 11:16 am

    I love this commercial.
    The part at the end gets me every time!!
    Thanks for posting this!! 😀

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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