I had been aware of TOMS Shoes for a while as I had seen them in store and magazine but never really got what they were doing until last year when I met their founder Blake Mycoskie at the AdAge IDEA Conference. Blake created TOIMS with the simple premise that for every pair you purchase TOMS will give a pair of shoes to a child in need using the purchasing power of individuals to benefit the greater good. Blake was nice enough to give me a pair of their shoes, which I love, and I have continued to support them since.
Today I took advantage of a hot and lazy Sunday to catch up on my bulging TiVo list and as I was buzzing through the a commercial break I saw Blake’s face flash across the screen. I went back to see that he was featured in the latest AT&T wireless commercial. The commercial is simple and straight forward enough as a brief overview of what he is doing and why he needs AT&T to be able to do it. I love seeing such a huge global brand spending some of their sizable marketing dollars to do more than just get their brand message out there and support a great company and cause like TOM’s. I applaud the creative team that took the advertising in this direction and the clients who signed off on it. TOM’s is a great cause so head over to their site and grab a pair today.