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Obama’s Design Director of New Media talks about how design and interactive helped win the White House

Over the past year I wrote more than once about how much I liked what the Obama campaign did with digital design and media during their run to the White House. A few weeks ago I had the chance to meet and hear from the guy behind that work named Scott Thomas who spoke at the 99% conference. This video culls the highlights from his presentation at the conference and catches up with him afterward to find out more about his theories on simplicity and his plans for working in politics in the future.

I also have to give props to Scott Belsky who I am lucky enough to know, is the founder of and one of the masterminds behind the 99% conference. I had sworn off conferences all together because of my previously documented conference coma but this one conference I will return next year. Also if you have a chance to hear Scott speak take advantage of it because he has a lot of great insights from talking with a lot of great creative minds and groups about how to make ideas happen.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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