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The Konami Code bedazzles ESPN.com and flares on to Facebook

ESPN-konami

Those of us old enough to remember playing early video games on the Nintendo Entertainment System will probably also remember the Konami cheat code that was used in a lot of those early games. Hitting Up, Up, Down, Down, Left, Right, Left, Right, B, A, Enter would trigger the code. That sequence took on new meaning last week when entering the code into either ESPN.com or Facebook would trigger two different Easter eggs to appear on those sites. On ESPN.com after entering the code each click on the site would would spawn an array of colorful unicorns but once it was widely known it was quickly removed from the site. It was then discovered that Facebook also had a Konami code Easter egg where if you entered the code and clicked on the site it would generate a Babylon 5-esque lens flair. From there it has been found n 25 more sites including ESPN.com, Facebook, Digg, Google Reader and more. You can see the complete list on this sites but , of course, you have to enter the Konami code to unlock the content. At this point it isn’t clear if this is the work of hackers, mischievous web designers or a marketing campaign for Konami for something at the upcoming E3 video game conference. The fact that a web site and Twitter feed were up and running when the outbreak happened has me leaning towards the later two options but only time till tell.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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