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CP+B + Interns + eBay = Keeping your word

I saw a note from Alex Boguky over at CP+B today that this summer they are auctioning off their interns talents. The winning bidder will receive a creative presentation developed the interns over a three month period, consisting of strategies, recommended brand positioning and concepts but no production services or finished advertising materials will be provided. The winning bidder will be provided the type of advertising services that they seek, but CP+B reserves the right to decline services in the event of a conflict with any of their existing clients or for any other reason (like if you sell cigarettes). Right now the bidding is at $1500 but it has 9 days to go so I will be curious to see where to lands and who wins. I would also love to see the final results or the process if the winner would allow them to make it public.

This is a complete guess on my part but IF this idea was a result of a situation where they would either have to cancel the internships because of the economy or do something creative like this then I want to applaud their actions. This business have far too few people who care enough about people, let alone the little people, in their organizations to go to this kind of length to be sure they would keep their word and deliver the interns the experience of being able to work at their agency.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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