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Greenpeace Greentube

I have always been a huge fan of great ideas that are executed in a really smart way and the two videos above for Greenpeace may be the best ones I’ve seen so far this year. You have to watch the videos in full screen it really be able to see what is going on but using the actual YouTube interface as part of the ad like this is one of those things that has been in front of all of us but none of us thought of it. Really good stuff.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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