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Great outdoor campaign for Lost Children

LostChildren

I don’t see really great outdoor campaigns that often but this one got my attention. It is running right now in Melbourne for the Australian Childhood Foundation for their ongoing campaign Stop Child Abuse Now. They used a child size mannequins to represent children suffering neglect and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. It is simple, it is attention getting and it’s a powerful visual that gets the message across in a way you will remember.

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