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Crispin Porter site re-design goes into beta

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Crispin Porter + Bogusky has finally found some time to work on their agency web site which has been in dire need of an update for a long time. The new site has a visual design so simple it doesn’t even play into the experience with tabbed main navigation that puts the focus squarely on the content displayed there. The main navigation is a series of tabs made up of the agency and their clients. As you move from tab to tab the content made up of associated work, news and chatter from Twitter and Blogs is shown. I think this is the most interesting under the client tabs as it exposes what the real world is saying about the brands and the work both good and bad. I think it could even better if they had a way to participate in the conversation that is going about them so it was more than a one way dialogue but it is a good start. I wish clients would open themselves up to this type of social media conversation and admit that it is going on, good and bad, wether they want to be a part of it or not.

2 Comments

  1. FKNSimple

    July 3, 2009 at 11:01 pm

    IT'S ALSO good to point that the design is intended (?) for mobile devices. I tested on iPhone and it fit like a glove. Treo, Centro had some issues.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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