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Pizza the Hut isn’t just in Spaceballs anymore

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Pizza Hut has decided to follow KFC in the branding tactic that says people would buy more from you if they could just say your name faster. So as Kentucky Fried Chicken went to KFC, Pizza Hut has now become The Hut. You read that right – they have re branded their company to match the villain in Spaceballs! Not to mention there doesn’t seem to be an accompanying plan on how they are going to effect that trend of people choosing to dine at home and avoid ‘junk’ foods to save money. This trend of thinking you can improve your business with a new logo instead of new ideas is getting really, really old.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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