Pizza Hut has decided to follow KFC in the branding tactic that says people would buy more from you if they could just say your name faster. So as Kentucky Fried Chicken went to KFC, Pizza Hut has now become The Hut. You read that right – they have re branded their company to match the villain in Spaceballs! Not to mention there doesn’t seem to be an accompanying plan on how they are going to effect that trend of people choosing to dine at home and avoid ‘junk’ foods to save money. This trend of thinking you can improve your business with a new logo instead of new ideas is getting really, really old.
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